Lo and Behold: Netscout launches branded film at Sundance Film Festival
by The One Centre
![](https://theonecentre.com/wp-content/uploads/2017/07/lobehold.jpg)
28
January, 2016
28th January 2016
Sundance Film Festival is one of the most celebrated independent film festivals in the world.
Naturally it was only a matter of time before brands started to muscle their way into this high profile event.
Not content with hosting exclusive screenings, sponsoring events and creating installations, brands have stealthily moved behind the lens to launch branded films.
![](https://theonecentre.com/wp-content/uploads/2017/07/lobehold3.jpg)
![](https://theonecentre.com/wp-content/themes/toc/images/video-play-white.png)
Play video
![](https://theonecentre.com/wp-content/uploads/2017/07/Lobehold2.jpg)
Among the films that have been attracting attention at this year’s event is a documentary film called,“Lo and Behold, Reveries of the Connected World”.
Exploring the digital revolution and its impact on our rapidly interconnecting human lives, the film is causing a stir for a number of reasons.
Firstly, it is immensely topical. The film examines the power and fragility of our connected world and features leading technology luminaries such as Elon Musk, Bob Kahn and Sebastian Thrun. It ponders the impact of the internet, robotics, AI and the Internet of Things on human life and has been described as “playful yet chilling”.
Secondly, the film has been made by the legendary filmmaker Werner Herzog. Herzog, who has been called “the most important film director alive”, is known for his confronting and poignant films, which often explore humanity, human torment and the limits of human beings.
Finally, the film has been created in partnership with systems security company NetScout and its’ advertising agency Pereira & O’Dell.
This film brilliantly positions Netscout as the trusted experts of your connected world.
“Lo and Behold, Reveries of the Connected World” is a exploration of the impact of the rise of technology is having on human lives, all seen through the brilliant and unique lens of Werner Herzog.
The film has been described as a “complex portrait of our brave new world” which “wrestles with profound and intangible questions regarding the internet’s future. Will it dream, as humans do, of its own existence? Can it discover the fundamentals of morality, or perhaps one day understand the meaning of love? Or will it soon cause us—if it hasn’t already—more harm than good?
The film plays a central and significant role in launching Netscout’s new brand platform and positioning, Guardians of the Connected World.
Anil Singhal, Chairman, President and Chief Executive Officer at Netscout, said, “As technology changes the world, more and more companies must adopt digital transformation strategies. Those that do not, will be replaced. This film is a wakeup call to the world on how incredibly powerful and fragile connectivity is, and Werner has done an extraordinary job bringing the message to life.”
The film premiered on January 23 at the Sundance Film Festival.
![](https://theonecentre.com/wp-content/uploads/2017/07/lobehold4.jpg)
![](https://theonecentre.com/wp-content/themes/toc/images/video-play-white.png)
Play video
Werner Herzog is known for films which examine the human spirit like: ‘Grizzly Man’, ‘Into The Abyss’ and ‘Encounters at the End of the World’. So he seems a surprising choice for a film about the Internet made by a cyber security systems company. But that is the brilliance of this project, it’s a film about the impact of the digital revolution on humanity and that makes Herzog the perfect choice.
Interestingly this project did not start as a documentary film, but with Herzog onboard it quickly became clear that to him that he was making a “powerful and extraordinary film”.
Herzog says, “What started out as interviewing a handful of subjects about the state of connectivity, quickly turned into a cornucopia of footage that was destined to become something much bigger. The project took a life of its own, and size, and substance, and everything pointed to the direction of a feature length documentary.”
Herzog is no stranger to branded entertainment. He lent his superb storytelling skills to AT&T’s very worthy ‘It Can Wait’ campaign, which targeted mobile phone use while driving. Herzog created the devastating documentary film ‘From One Second to the Next’, which has been viewed more than 3.2 million times on YouTube.
“Lo and Behold, Reveries of the Connected World” is also a product of the brilliant minds at Periera & O’Dell, Netscout’s advertising agency. Pereira & O’Dell also have significant form when it comes to branded entertainment having worked on Intel & Toshiba’s award-winning social films series, including The Beauty Inside. The agency also created Coca-Cola’s Crossroads series and Skype’s Stay Together films.
The result of teaming Herzog and P&O’D is a highly creative group of people with significant understanding about how to create compelling storytelling for audiences, as well as how to weave a brand into the mix without diluting the film’s message and authenticity.
Herzog is a huge boost to the authenticity of the film. He is immensely respected and has been critical in the past about the presence of brands and marketing within the creative industries. When he signed on to AT&T’s project it was because the film was not trying to “sell anything” and was all about raising awareness.
In this regard, Lo and Behold, Reveries of the Connected World, is not about a direct sell and is also about generating awareness. However, arguably the potential commercial gains for Netscout are significant.
The aim of the film is to generate awareness of the reality of our modern world and to create a greater level of understanding of the possibilities and the dangers that lie ahead. In creating this film, Netscout positions itself perfectly as the trusted experts of your connected world. These trusted guardians can swoop in and advise on how you and your company can install systems to protect yourself.
It’s a brilliant piece of positioning by Netscout and outstanding work by Pereira & O’Dell.
Dave Arnold, Executive Creative Director at Pereira & O’Dell, said in a statement, “As storytellers, we set out to interconnect the truths of a pervasive brand such as Netscout with the collective psyche of popular culture. This film will bring a mass audience to a deeper understanding of the health, capacity and security of our digital infrastructure.”
Without seeing the film it’s hard to comment further on how successful this is from a brand perspective, however, it’s worth noting that critics have praised the film. In a further sign of its appeal, Magnolia Productions have acquired the worldwide distribution rights.
This is an immense and ambitious project by Netscout and it is, by all accounts, an impressive success. This is certainly one to watch out for.
Credits
Article By: The One Centre
Ideas and innovation company
Twitter @onecentregroup
Categories
Related Stories
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2022/07/Vivid-tile.png)
Centre News
26/07
The ideas and innovators transforming the world.
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2022/05/thumbnail.png)
Fashion
27/05
Can period pants change the world?
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2022/03/Website-thumbnail.png)
Hospitality
17/03
How Flave’s big-flavour proposition is breaking vegan stereotypes.
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2022/01/Imperfect-foods-Tile-Image.jpg)
Food & Beverage
17/01
How Ugly Food is disrupting the food industry and winning over consumers
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2021/11/Allbirds-Tile-Image.jpg)
Fashion
29/11
How Allbirds combined sustainability with cool to build a $4 billion shoe empire.
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2021/09/Tile-Image-Lynk-Co.jpg)
Transport
24/10
Get as much car as you need with a Lynk & Co subscription
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2021/10/Tile-Image.png)
Fashion
5/10
Why The Fabricant is dephysicalising fashion
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2021/09/Tile-Image_Feather.jpg)
Products
27/09
How Feather is fighting the fast-furniture epidemic
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2021/03/Rootine-01.jpg)
Health & Fitness
11/03
Are Rootine’s DNA-based vitamins really better for you?
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2021/02/black-bar-overlay_AIrseed.jpg)
Technology
11/02
Can AirSeed’s seed-planting drones put the brakes on climate change?
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2021/02/black-bar-overlay.png)
Technology
11/02
Replika is more than a friendly chatbot. It’s a footprint of you.
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2020/10/afterpay-tile.jpg)
Finance
15/10
How a fear of debt is fuelling Afterpay’s spectacular global growth
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2020/10/Spatial-Tile-Image.jpg)
Technology
9/10
Are Spatial's high-fiving avatars the future of work?
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2020/10/Tesla-Square-Image.jpg)
Transport
6/10
Behind Tesla’s supersonic rise as the world’s most valuable car company
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2020/06/Tile-Image.jpg)
Technology
22/06
Is Life360 bringing families closer, or pushing teens away?
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2020/05/Tile-Image.jpg)
Lifestyle
18/05
The Brands Saving the World from COVID-19
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2020/04/02.jpg)
Finance
3/04
Happy Money: the fintech that’s curing debt addictions
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2020/04/List-Image.jpg)
Food & Beverage
3/04
Is Kin the booze-free future of revelry?
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2020/01/otw202_SocialPromo2.png)
Lifestyle
25/01
5 brands (and sectors) to watch in 2020
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/12/Beyond-listimage.jpg)
Finance
3/12
Beyond is bringing transparency to the business of death
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/11/LagunitasHifi-listimage.jpg)
Food & Beverage
24/11
Lagunitas is brewing dope you can drink
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/10/doconomy-preview-432x362.jpg)
Finance
22/10
Doconomy is a banking service with a conscience
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/10/wing-list-image-423x362.jpg)
Transport
22/10
Will Wing’s drone deliveries help or hinder bricks-and-mortar retail?
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/10/oura-ring-thumb-1.jpg)
Health & Fitness
2/10
Oura ring is unlocking the secrets of sleep
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/07/ONEtalks_LemonadePost03.png)
Technology
15/07
Why millennials love paying for Lemonade insurance
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/06/EL-List-Image.jpg)
Lifestyle
27/06
How Everlane’s radically transparent ethos is upending fashion
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/05/List-Image.jpg)
Health & Fitness
9/05
Recyclable glasses made simple from Dresden
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/04/IB-List-Image.jpg)
Food & Beverage
23/04
Eat an Impossible Burger, save the world
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/04/ONEtalks_April_ListImage03.png)
News
2/04
Brands Disrupting the World: book now for our next ONEtalks
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/03/List-Image.jpg)
Health & Fitness
20/03
Sex education you can trust: how Clue is tackling taboos
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2019/01/List-Image.jpg)
Food & Beverage
30/01
Drinking Oatly is more than a trend. It’s a "paradigm shift"
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/12/List-Image.jpg)
Lifestyle
13/12
Mobile is at the heart of Nike’s House of Innovation stores
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/11/List_01.jpg)
Centre News
29/11
The psychology of selling to the world’s ultra-rich
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/11/List-Image-1.jpg)
Fashion
26/11
The Phluid Project: Shaking up the gendered world of fashion
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/11/CentreNews-List-image-1.png)
News
7/11
The One Centre acquires digital media agency Effilab Australia
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/10/List-Image.jpg)
Finance
22/10
Koho is taking back your dreams from the banks that stole them
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/09/List-Image3.jpg)
Transport
27/09
Forget buying a Mercedes-Benz. Why not subscribe?
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/08/List-Image-1.jpg)
Technology
31/08
Behind the meteoric rise of the world's biggest vaping brand JUUL
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/08/List-Image.jpg)
Retail
14/08
Cult Korean eyewear label Gentle Monster takes on London
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/07/Bar_list3.png)
News
19/07
The One Centre presents the brands disrupting the world at ONEtalks
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/07/List-Image2.jpg)
Transport
18/07
Uber has a better way to map data – and anyone can use it
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/06/List-Image.png)
Health & Fitness
25/06
Forget ‘stoner’ – MedMen is taking marijuana mainstream
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/06/List-03.png)
Centre News
8/06
Four pillars of brand success – John Ford writes for Startup Daily
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/06/List-Image.jpg)
Fashion
1/06
Virtual celebrity Lil Miquela partners with Japanese label Ambush
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/05/Oakley-List-Image.jpg)
Fashion
15/05
Oakley’s ode to obsession
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/04/List-Image-1.jpg)
Fashion
26/04
"Will finds a way" with Under Armour
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/04/List-Image.png)
Technology
19/04
Kengo Kuma is purifying the air at Milan Design Week
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/04/List-Image.jpg)
Technology
5/04
Facebook is building Willow Village. Would you live there?
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/03/List-Image-1.jpg)
Technology
21/03
Apple recruits Spike Jonze to welcome you home
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/02/List-Image.png)
Technology
1/03
Dot Watch is disrupting the Braille market
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/02/List-Image-02.jpg)
Transport
15/02
Is Hyundai Pavilion the darkest building on earth?
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/02/List-Image-CentreNews.jpg)
News
8/02
The One Centre presents ‘Disruption Needs Construction’ at Sydney Design Festival 2018
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/02/Nissan-List.png)
Transport
2/02
Nissan brings its tech to life with self-driving slippers
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/12/Patagonia-ListImage2.jpg)
Fashion
21/12
Outdoor apparel brand Patagonia to sue the Trump administration
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/12/List-Image-CentreNews.jpg)
News
20/12
The One Centre is hiring creative directors. Here’s our manifesto.
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/12/Tiffany-List-Image.jpg)
Fashion
14/12
Tiffany & Co brings Breakfast at Tiffany’s to life with luxury collection
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/12/BAR-List-Image.jpg)
Products
11/12
Behind the scenes of OK Go’s ‘Obsession’
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/11/List-image.jpg)
Fashion
28/11
The North Face combines daydreams and free skiing stunts in a mesmerising film
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/11/SNKRS-list-image.png)
Fashion
22/11
Nike is fighting bots with augmented reality
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/11/List-02.jpg)
Centre News
15/11
"The only way is up" - John Ford writes for Mumbrella
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/11/Hero-small.jpg)
Fashion
7/11
Fashion house Yves Saint Laurent opens a museum in Marrakech
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/11/HERO_list-image-1.jpg)
Transport
2/11
Volkswagen explores the father/son relationship in an emotional film
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/10/normanvr-list.jpg)
Technology
24/10
Meet Norman, a WebVR tool for doodling in space
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/10/CentreNews-List-image.png)
Centre News
19/10
“Give Dove a break” - John Ford speaks to CMO magazine
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/10/toc-bar-guinness-list.jpg)
Food & Beverage
11/10
Guinness saddles up Compton Cowboys for latest Made of More film
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/09/Muji_thumbnail.jpg)
Products
27/09
Minimalist Japanese brand Muji expands empire with fresh food market
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/09/TA_thumbnail.jpg)
Technology
20/09
Teenage Engineering
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/09/TeamLab_Thumbnail.jpg)
Technology
29/08
A forest where gods live
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/LVxSupreme_Thumbnail.jpg)
Fashion
23/08
Louis Vuitton teams with Supreme for ultimate brand collaboration
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/09/komorebi_Thumbnail.jpg)
Technology
9/08
Technological Nature
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/AdobeThumbnail.jpg)
Technology
26/07
Playful Palette
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Nikeairthumbnail.jpg)
Fashion
24/07
Nike creates graphic feast for Air Max
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/volvo-1-1.jpg)
Transport
21/07
Volvo returns to safety positioning in masterpiece film for the new XC6O
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/ikeathumbnails432x362.jpg)
Products
20/07
Ikea to employ Syrian refugees in social sustainability project
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Screensofthefuture432x362.jpg)
Technology
11/07
Screens of the future
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/AppleParkThumbnail-1.jpg)
Technology
10/07
Apple’s extravagant new campus brings brand values to life
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/transformativeappetitethumbnail432x362.jpg)
Products
27/06
Transformative Appetite
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Doveafeature432x362.jpg)
Products
21/06
Dove launches Real Beauty Productions to tell stories of real women
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/LiquidPrintThumbnail432x362.jpg)
Technology
9/05
Rapid Liquid Printing
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/LGBTtumbnail432x362.jpg)
Lifestyle
7/05
The brands coming out to support the LGBT community
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Abstractthumbnail432x362.jpg)
Media & Entertainment
1/03
Abstract. The Art of Design
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/01/List-Image.jpg)
Retail
13/12
Target creates mini-musical spectacular for Christmas
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/04/Nissan-List-Image.jpg)
Transport
3/11
Nissan creates mobile workspace
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/02/List-Image.jpg)
Lifestyle
13/10
Lincoln Motor Company taps Annie Leibovitz for campaign
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2016/09/Braun_Thumbnail.jpg)
Products
30/09
Braun creates hypnotic installation for London Design Week
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/BMWthumbnail.jpg)
Transport
22/09
BMW Films returns with an explosive short film
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2016/08/Adidas_shanghai_thumbnail.jpg)
Fashion
23/08
Adidas Republic of Sports launches in China
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/PantoneAppthumbnail.jpg)
Technology
21/08
Convert the world around you to Pantone with the new Pantone App
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2016/08/MoleskineCafe_Thumbnail2.jpg)
Experiences
10/08
Moleskine opens a cafe for creatives
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2016/08/List-Image.jpg)
Media & Entertainment
4/08
We're the Superhumans: Channel 4 returns with film series
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2016/07/LululemonBeer_Thumbnail.jpg)
Fashion
27/07
Activewear brand Lululemon expands into beer
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/TigerBeerthumbnail.jpg)
Food & Beverage
6/07
Tiger Beer launches NYC pop-up store to showcase best of Asia
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/03/List-Image.jpg)
Products
27/06
P&G rolls out strong film in ongoing Thank You, Mom campaign
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/IkeaCollab_Thumbnail.jpg)
Products
23/06
Ikea launches brand collaborations
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/AdidasSustainable_Thumbnail.jpg)
Fashion
14/06
Adidas creates sustainable shoes made from ocean plastics
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/Google360_Thumbnail.jpg)
Lifestyle
1/06
Google launches 360-degree interactive animated short film
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2016/05/CocaColaWhotel_Thumbnail.jpg)
Food & Beverage
17/05
Coca-Cola makes music with W Hotels
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Savethechildrenthumbnail.jpg)
Finance
12/05
Save The Children returns with harrowing refugee film
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/04/COS-List-Image.jpg)
Fashion
19/04
COS creates "show-stopping" installation
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2016/03/List-Image.jpg)
Fashion
16/03
Uniqlo aims for Utopia with flagship store relaunch
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/McdonaldsVR_Thumbnail.jpg)
Food & Beverage
11/03
McDonald's transforms Happy Meal toy into VR experience
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/SamsungStore_Thumbnail.jpg)
Technology
23/02
Samsung launches immersive brand experience store
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Lobeholdthumbnail.jpg)
Media & Entertainment
28/01
Lo and Behold: Netscout launches branded film at Sundance Film Festival
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/04/Burberry-List-Image.jpg)
Fashion
30/09
Burberry teams with Apple to launch dedicated Music channel
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/AppleWatch_ListImage.jpg)
Technology
24/08
Apple Watch creates blooming installation at Selfridges
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/NikeWomensGym_Thumbnail.jpg)
Fashion
17/06
Nike targets women with luxury workout experience
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2018/04/HSBC-Lift-14-List-Image.jpg)
Art & Design
11/06
HSBC soars in stunning elevator film
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/FourSeasonsThumbnail.jpg)
Hospitality
7/05
The Four Seasons Jet is the ultimate brand experience
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Alexandermcqueenthumbnail.jpg)
Fashion
30/03
Savage Beauty: Iconic Alexander McQueen honoured in exhibition
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/SamsungVR_Thumbnail3.jpg)
Technology
19/03
Samsung film is a beautiful tribute to the power of technology
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/conversethumbnail.jpg)
Fashion
5/03
Converse creates global exhibition to celebrate iconic shoe
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/Leicathumbnail.jpg)
Fashion
31/10
Leica and Moncler create Monumental exhibition
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/windmobilethumbnail1.jpg)
Technology
8/09
Wind Mobile celebrates human connections
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/LegoArchitecture_Thumbnail.jpg)
Products
18/08
Lego targets architects with new product range
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/GEMoonboot_Thumbnail.jpg)
Products
23/07
GE revives iconic Moon Boot to celebrate role
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/Nike_Worldcup_ListImage.jpg)
Fashion
2/07
Nike's ‘Phenomenal’ World Cup experience
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2014/06/LVmuseum_thumbnail2.jpg)
Fashion
30/06
Louis Vuitton Museum: a new level of branded art
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2014/06/gq-barbershop-opens-nyc-2.jpg)
Media & Entertainment
8/06
GQ to groom men with branded barbershop
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/BMWthumbnail-1.jpg)
Transport
4/06
BMW's iconic Art Cars Project launches global tour
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/ChipotlePackaging_thumbnail.jpg)
Food & Beverage
27/05
Chipotle turns to literature in new project
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/Cornetto_Films_Thumbnail.jpg)
Food & Beverage
20/05
Cornetto spreads the love with film series
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/StellaArtoisChallice_Thumbnail.jpg)
Food & Beverage
9/04
Stella hits high note with Chalice Symphony
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/NRMA_ListImage.jpg)
Finance
25/03
NRMA opens Crashed Car Showroom
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/DanielIntelthumbnail432x362.jpg)
Technology
24/03
Intel urges audiences to 'look inside' in film series
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/netaporterthumbnail432x362.jpg)
Fashion
12/03
Net-A-Porter launches glossy print magazine
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/LegoMoviethumbnail.jpg)
Products
17/02
The Lego Movie hits cinemas worldwide
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2014/01/sapeursfallback.jpg)
Food & Beverage
15/01
Guinness creates short film 'The Sapeurs'
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/DomPerignon_Thumbnail.jpg)
Products
20/12
Dom Perignon and Jeff Koons create art
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/patagoniathumbnail.jpg)
Fashion
5/12
Patagonia film celebrates the stories we wear
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/chipotlelistimage.jpg)
Food & Beverage
18/09
Chipotle wages war on Big Food
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Attthumbnail.jpg)
Technology
21/08
AT&T's brutal new film to stop texting and driving
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2013/08/BA_VisitMum_Thumbnail.jpg)
Transport
14/08
BA tugs the heartstrings with Visit Mum film
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/volvoworldbehindthumbnail432x362.jpg)
Transport
4/06
Leave the world behind with Volvo
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/IBMfilm_thumbnail.jpg)
Technology
9/05
IBM & The World's Smallest Film
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Burberrythumbnail432x362.jpg)
Fashion
11/04
Burberry merges digital and physical worlds
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/shipsongthumbnail.jpg)
Lifestyle
17/12
Iconic landmark is on song with The Ship Song
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/jamesbond1listImage.jpg)
Media & Entertainment
24/11
Bond's Skyfall is ultimate branded entertainment
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Redbullthumbnail.jpg)
Lifestyle
25/10
Red Bull goes Stratospheric
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/AudiSpheres_Thumbnail.jpg)
Transport
7/09
Audi showcases the future in Spheres
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/07/Attthumbnails432x362.jpg)
Technology
10/07
AT&T unveils transmedia experience Daybreak
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/GoogleLabs_Thumbnail.jpg)
Products
30/06
Google experiments with art and science
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2017/08/GEtwowords_Thumbnail.jpg)
Technology
28/06
GE asks Australians for Two Words
![](https://theonecentre.com/wp-content/themes/toc/images/black-bar-overlay.png)
![](https://theonecentre.com/wp-content/uploads/2012/06/CocaColaBeats_Thumbnail.jpg)
Food & Beverage
14/06
THE ONE CENTRE
Level 3, 75 Pitt St
Sydney NSW 2000
Australia
hello@theonecentre.com
Sign up to ONE TALKS
Please use a valid email address
By entering your email you agree to the
Terms of Use and Privacy Policy