Ikea launches brand collaborations

by The One Centre
23
June, 2016
23rd June 2016

Ikea is a brand on a mission to reinvent itself. The global giant of flat pack furniture occupies a conflicted place in many consumers lives.

While it is much loved for its simple, good quality affordable furniture, it is equally loathed for its in-store experience and the trauma its' self-assembly products inflict.

Yet, however polarising the brand experience may be, the average consumer could easily identify at least one (although arguably many more) Ikea products within their home.

With such a large global presence – 375 stores in 47 countries and 771 million store visits, according to Forbes – Ikea is on a mission to position its brand as a stylish and sustainable brand.

Keen to shake off the shackles of being viewed as a disposable furniture retailer, Ikea is making big changes to reposition as a sustainable global brand. They’ve made a lot of noise about renewable materials, ethical and responsible practices as well as launching recycling initiatives in stores around the world.

Now, they are partnering with leading designers to create more sustainable long lasting products that are both stylish and affordable.

This month, Ikea announced a collaboration with Danish design company Hay to design a collection featuring furniture, lighting, accessories and textile designs.

The aim is to create “a new collection for socialising in the living room.”  The line of furniture and accessories will have ‘a classic Scandinavian feel, with light colours, high quality and clean design.’ It will include a chair, bench, table and desk lamp.

Among the collection is a redesign of Ikea’s iconic blue and yellow Frakta bags. As reported by Wallpaper, the aim is to make the bags more timeless and long lasting, “Gone will be the bold colours, replaced instead by forest green straps and a chequered white and green woven fabric.”

Marcus Engman, Design Manager at IKEA, said, “When we see the world is changing, how people live is changing, how people use products is changing, we have a duty to reinvent our basics. Still with a typical IKEA design sensibility, so that you can see that it is us from the beginning, so you can see that it relates to our Scandinavian heritage, which is part of being IKEA.”

Ikea also announced a new collaboration with British designer Tom Dixon, which aims to redefine “what comfortable seating means for the modern home”.

Tom Dixon said, “We are in the midst of a huge revolution in how people create, manufacture and consume – the furniture business has been slow to respond to the opportunities, but now is an amazing time to experiment in new ways of working. In this case in a fresh collaboration directly with the consumer, industry and global experts.”

According to Ikea, “This project is not only about design, but equally about exploring materials and challenging traditional ways of production to redefine the concept of comfort.”

Engman said, “Not only do we intend to build a system that makes it possible to create versatile furniture for modern living we are going to do it in a way that will have implications for the way that many products are made in the future.”

The new products will be released in 2017.

Credits

Article By: The One Centre
Ideas and innovation company
Twitter @onecentregroup

Categories
Related Stories

Centre News

The ideas and innovators transforming the world.

Fashion

Can period pants change the world?

Hospitality

How Flave’s big-flavour proposition is breaking vegan stereotypes.

Food & Beverage

How Ugly Food is disrupting the food industry and winning over consumers

Fashion

How Allbirds combined sustainability with cool to build a $4 billion shoe empire.

Transport

Get as much car as you need with a Lynk & Co subscription

Fashion

Why The Fabricant is dephysicalising fashion

Products

How Feather is fighting the fast-furniture epidemic

Health & Fitness

Are Rootine’s DNA-based vitamins really better for you?

Technology

Can AirSeed’s seed-planting drones put the brakes on climate change?

Technology

Replika is more than a friendly chatbot. It’s a footprint of you.

Finance

How a fear of debt is fuelling Afterpay’s spectacular global growth

Technology

Are Spatial's high-fiving avatars the future of work?

Transport

Behind Tesla’s supersonic rise as the world’s most valuable car company

Technology

Is Life360 bringing families closer, or pushing teens away?

Lifestyle

The Brands Saving the World from COVID-19

Finance

Happy Money: the fintech that’s curing debt addictions

Food & Beverage

Is Kin the booze-free future of revelry?

Lifestyle

5 brands (and sectors) to watch in 2020

Finance

Beyond is bringing transparency to the business of death

Food & Beverage

Lagunitas is brewing dope you can drink

Finance

Doconomy is a banking service with a conscience

Transport

Will Wing’s drone deliveries help or hinder bricks-and-mortar retail?

Health & Fitness

Oura ring is unlocking the secrets of sleep

Technology

Why millennials love paying for Lemonade insurance

Lifestyle

How Everlane’s radically transparent ethos is upending fashion

Health & Fitness

Recyclable glasses made simple from Dresden

Food & Beverage

Eat an Impossible Burger, save the world

News

Brands Disrupting the World: book now for our next ONEtalks

Health & Fitness

Sex education you can trust: how Clue is tackling taboos

Food & Beverage

Drinking Oatly is more than a trend. It’s a "paradigm shift"

Lifestyle

Mobile is at the heart of Nike’s House of Innovation stores

Centre News

The psychology of selling to the world’s ultra-rich

Fashion

The Phluid Project: Shaking up the gendered world of fashion

News

The One Centre acquires digital media agency Effilab Australia

Finance

Koho is taking back your dreams from the banks that stole them

Transport

Forget buying a Mercedes-Benz. Why not subscribe?

Technology

Behind the meteoric rise of the world's biggest vaping brand JUUL

Retail

Cult Korean eyewear label Gentle Monster takes on London

News

The One Centre presents the brands disrupting the world at ONEtalks

Transport

Uber has a better way to map data – and anyone can use it

Health & Fitness

Forget ‘stoner’ – MedMen is taking marijuana mainstream

Centre News

Four pillars of brand success – John Ford writes for Startup Daily

Fashion

Virtual celebrity Lil Miquela partners with Japanese label Ambush

Fashion

Oakley’s ode to obsession

Fashion

"Will finds a way" with Under Armour

Technology

Kengo Kuma is purifying the air at Milan Design Week

Technology

Facebook is building Willow Village. Would you live there?

Technology

Apple recruits Spike Jonze to welcome you home

Technology

Dot Watch is disrupting the Braille market

Transport

Is Hyundai Pavilion the darkest building on earth?

News

The One Centre presents ‘Disruption Needs Construction’ at Sydney Design Festival 2018

Transport

Nissan brings its tech to life with self-driving slippers

Fashion

Outdoor apparel brand Patagonia to sue the Trump administration

News

The One Centre is hiring creative directors. Here’s our manifesto.

Fashion

Tiffany & Co brings Breakfast at Tiffany’s to life with luxury collection

Products

Behind the scenes of OK Go’s ‘Obsession’

Fashion

The North Face combines daydreams and free skiing stunts in a mesmerising film

Fashion

Nike is fighting bots with augmented reality

Centre News

"The only way is up" - John Ford writes for Mumbrella

Fashion

Fashion house Yves Saint Laurent opens a museum in Marrakech

Transport

Volkswagen explores the father/son relationship in an emotional film

Technology

Meet Norman, a WebVR tool for doodling in space

Centre News

“Give Dove a break” - John Ford speaks to CMO magazine

Food & Beverage

Guinness saddles up Compton Cowboys for latest Made of More film

Products

Minimalist Japanese brand Muji expands empire with fresh food market

Technology

Teenage Engineering

Technology

A forest where gods live

Fashion

Louis Vuitton teams with Supreme for ultimate brand collaboration

Technology

Technological Nature

Technology

Playful Palette

Fashion

Nike creates graphic feast for Air Max

Transport

Volvo returns to safety positioning in masterpiece film for the new XC6O

Products

Ikea to employ Syrian refugees in social sustainability project

Technology

Screens of the future

Technology

Apple’s extravagant new campus brings brand values to life

Products

Transformative Appetite

Products

Dove launches Real Beauty Productions to tell stories of real women

Technology

Rapid Liquid Printing

Lifestyle

The brands coming out to support the LGBT community

Media & Entertainment

Abstract. The Art of Design

Retail

Target creates mini-musical spectacular for Christmas

Transport

Nissan creates mobile workspace

Lifestyle

Lincoln Motor Company taps Annie Leibovitz for campaign

Products

Braun creates hypnotic installation for London Design Week

Transport

BMW Films returns with an explosive short film

Fashion

Adidas Republic of Sports launches in China

Technology

Convert the world around you to Pantone with the new Pantone App

Experiences

Moleskine opens a cafe for creatives

Media & Entertainment

We're the Superhumans: Channel 4 returns with film series

Fashion

Activewear brand Lululemon expands into beer

Food & Beverage

Tiger Beer launches NYC pop-up store to showcase best of Asia

Products

P&G rolls out strong film in ongoing Thank You, Mom campaign

Products

Ikea launches brand collaborations

Fashion

Adidas creates sustainable shoes made from ocean plastics

Lifestyle

Google launches 360-degree interactive animated short film

Food & Beverage

Coca-Cola makes music with W Hotels

Finance

Save The Children returns with harrowing refugee film

Fashion

COS creates "show-stopping" installation

Fashion

Uniqlo aims for Utopia with flagship store relaunch

Food & Beverage

McDonald's transforms Happy Meal toy into VR experience

Technology

Samsung launches immersive brand experience store

Media & Entertainment

Lo and Behold: Netscout launches branded film at Sundance Film Festival

Fashion

Burberry teams with Apple to launch dedicated Music channel

Technology

Apple Watch creates blooming installation at Selfridges

Fashion

Nike targets women with luxury workout experience

Art & Design

HSBC soars in stunning elevator film

Hospitality

The Four Seasons Jet is the ultimate brand experience

Fashion

Savage Beauty: Iconic Alexander McQueen honoured in exhibition

Technology

Samsung film is a beautiful tribute to the power of technology

Fashion

Converse creates global exhibition to celebrate iconic shoe

Fashion

Leica and Moncler create Monumental exhibition

Technology

Wind Mobile celebrates human connections

Products

Lego targets architects with new product range

Products

GE revives iconic Moon Boot to celebrate role

Fashion

Nike's ‘Phenomenal’ World Cup experience

Fashion

Louis Vuitton Museum: a new level of branded art

Media & Entertainment

GQ to groom men with branded barbershop

Transport

BMW's iconic Art Cars Project launches global tour

Food & Beverage

Chipotle turns to literature in new project

Food & Beverage

Cornetto spreads the love with film series

Food & Beverage

Stella hits high note with Chalice Symphony

Finance

NRMA opens Crashed Car Showroom

Technology

Intel urges audiences to 'look inside' in film series

Fashion

Net-A-Porter launches glossy print magazine

Products

The Lego Movie hits cinemas worldwide

Food & Beverage

Guinness creates short film 'The Sapeurs'

Products

Dom Perignon and Jeff Koons create art

Fashion

Patagonia film celebrates the stories we wear

Food & Beverage

Chipotle wages war on Big Food

Technology

AT&T's brutal new film to stop texting and driving

Transport

BA tugs the heartstrings with Visit Mum film

Transport

Leave the world behind with Volvo

Technology

IBM & The World's Smallest Film

Fashion

Burberry merges digital and physical worlds

Lifestyle

Iconic landmark is on song with The Ship Song

Media & Entertainment

Bond's Skyfall is ultimate branded entertainment

Lifestyle

Red Bull goes Stratospheric

Transport

Audi showcases the future in Spheres

Technology

AT&T unveils transmedia experience Daybreak

Products

Google experiments with art and science

Technology

GE asks Australians for Two Words

Food & Beverage

Coca-Cola Moves to the Beat of London

THE ONE CENTRE

Level 3, 75 Pitt St
Sydney NSW 2000
Australia
hello@theonecentre.com


Back to top

Terms & Conditions   Privacy

THE ONE CENTRE

Level 3, 75 Pitt St
Sydney NSW 2000
Australia
hello@theonecentre.com

https://RealFootballData.com/

https://dhanlaxmimedicos.com/

https://savan777.com/

https://totomapis.com/

https://linksguru.net/

https://cancer-forums.org/

https://defunctonline.com/

https://gashtonline.com/

https://epelayanan.id/

https://allas.id/

https://programhamil.id/

https://heylink.me/ohtogelvip/

https://petperspective.org/

https://medexpresshop.com/

https://desabodag.id/

https://techking.id/

https://postpa.id/

https://beritasumsel.id/

https://tkskemnaker.id/

https://guruproperty.id/

https://inewssurabaya.id/

https://infofranchise.id/

https://ProMedIs.id/

https://vimaxasli.id/

https://peace-hand.net/

https://glofulskinserum.net/

https://primaloriginoils.com/

https://cancundepot.com/

https://totomapis.com/

https://MedExpressHop.com/

https://mutjar.com/

https://PetPerspective.org/

https://19216811.id/

https://sindromediwilliams.com/

https://pengirimanmurah.id/

https://omafoorumi.net/

https://obatherpesalami.id/

https://myrepublic-bandung.id/

https://enjoy-cinema.com/

https://ekafarm.id/

https://doctorjon.id/

https://damaiku.id/

https://CreativeKorea.id/

https://ClimateDiplomacyWeek.id/

https://aradcp.com/

https://smartkapp.id/

https://centralneuralsystem.com/

https://howmanyfrogs.com/

https://jshortcodes.com/

https://activeideas.net/

https://aqibsoftechindia.com/

https://ezinecrow.com/

https://cmsturk.net/

https://firectory.com/

https://foxrunsoftware.net/

https://viethak.com/

https://gogrumogru.com/

https://caefeletronics.com.br/

https://jasashutterstock.id/

https://jellygamat.id/

https://maxine.id/

https://iprednisone.com/

https://learn-javascript-tutorial.com/

https://fassbendergallery.com/

https://mederence.com/

https://dhanlaxmimedicos.com/

https://realfootballdata.com/

https://maconeonone.com/

https://bikari.net/

https://mobleo.net/

https://freesozai.org/

https://realcracks.org/

https://dhadisan.id/

https://jakartadentalproject.id/

https://sipetra.id/

https://pkvsakong.id/

https://villabetting.id/

https://alisher.id/

https://bumiayutoday.id/

https://modifications.id/

https://thepbienxanh.com/

https://hyderabadinformation.com

https://wartaboyolali.id/

https://beritasore.id/

https://laporankeuanganpajak.id/

https://aryanakarawacitangerang.id/

https://blogdesa.id/

https://karpetkantor.id/

https://undangandigitalpernikahan.id/

https://yunabeauty.id/

https://dpamedia.id/

https://hondajakartatimur.id/

https://pembaharu.id/

https://peninggibadantiens.id/

https://wisatamurahjogja.id/

https://ibadahkita.id/

https://parimatch-sport.id/

https://juandaberkarya.id/

indosattoto

indosattoto

indosattoto

indosattoto

indosattoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

cahayatoto

cahayatoto

cahayatoto

cahayatoto

sisi368

jualtoto

jualtoto

jualtoto

jualtoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

indosattoto

indosattoto

indosattoto

cahayatoto

cahayatoto

cahayatoto

mineraltoto

mineraltoto

mineraltoto

indosattoto

indosattoto

indosattoto

cahayatoto

cahayatoto

nagihtoto

indosattoto

balaitoto

mineraltoto

cahayatoto

jualtoto

jualtoto

ohtogel

ohtogel

ohtogel

ohtogel

ohtogel

cahayatoto

cahayatoto

indosattoto

mineraltoto

nagihtoto

indosattoto

nagihtoto

indosattoto

BALAITOTO

BALAITOTO

cahayatoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

indosattoto

indosattoto

indosattoto

indosattoto

nagihtoto

nagihtoto

nagihtoto

nagihtoto

balaitoto

balaitoto

balaitoto

indosattoto

indosattoto

indosattoto

jualtoto

jualtoto

jualtoto

jualtoto

jualtoto

ohtogel

ohtogel

ohtogel