Ikea to employ Syrian refugees in social sustainability project

by The One Centre
20
July, 2017
20th July 2017

Ikea is taking its commitment to sustainability to a new level with an initiative to employ Syrian refugees to work at production centres in Jordan.

The Swedish furniture giant will hire Syrian refugees to work alongside local Jordanians to produce woven products including rugs, cushions, bedspreads, baskets and other decorative textile items.

Play video

Ikea will build and equip the production centres and is partnering with Jordan River Foundation, a non-government organisation established by Jordan’s Queen Rania, to manage the facilities and staff.

The initiative is part of Ikea’s global social entrepreneurship programme, which aims to create employment for disadvantaged people around the world.

The initiative is part of Ikea’s global social entrepreneurship programme, which aims to create employment for disadvantaged people around the world.

The programme already works with women entrepreneurs in rural areas of India and immigrant women in Sweden, as part of the brand’s commitment to creating an inclusive and gender equal society.

The move of part of an ambitious long-term strategy by Ikea to employ up to 200,000 disadvantaged people around the world in a variety of social entrepreneur initiatives.

Jesper Brodin, IKEA’s head of range and supply, told Dezeen. “Two-hundred thousand is our long-term ambition. It may take 10-15 years. We want these people to be our future suppliers.”

The Jordan initiative will begin with 100 employees and will expand to 400 people within two years.  According to the Financial Times, Jordan has accepted more than 1m refugees from Syria and has will allow up to 200,000 to work legally alongside Jordanians.

The move makes Ikea one of the first multinational corporations to support an initiative to create jobs for Syria’s refugees.

However, this is no surprise given Ikea’s leadership role in creating and adhering to a global sustainability strategy, which incorporates renewable materials, clean energy, recycling programmes, as well as ethical and responsible practices.

As part of the corporation’s People & Planet strategy, Ikea is well on the way to being energy and resource independent by 2020 and is increasingly turning its attention to social sustainability initiatives and humanitarian work through the Ikea Foundation.

Ikea has done a lot of work to improve the lives of refugees most notably the Better Shelter flat pack emergency solar powered shelters.

Ikea has done a lot of work to improve the lives of refugees most notably the

Better Shelter flat pack emergency solar powered shelters being used in refugee camps across Ethiopia, Iraq and Nepal.

It also invests heavily in establishing and supporting social programmes to empower women and disadvantaged. However, this initiative takes this work to a new powerful level.

By giving refugees jobs and purpose Ikea helps to restore their dignity and self-worth, which is an incredibly powerful proposition. It goes without saying that sustainability is good for business, it increases efficiencies, reduces costs, and provides great PR.

Ikea has become the poster child for sustainability and has made a lot of noise rallying global leaders for greater action on climate change.

Ikea has long been the brand people love to hate, will it soon become the brand that people love and respect?

 

 

Why It Matters

  •  Runs deep and into very difficult territories – like supporting Syrian refugees, who the world has equal sympathy and ire for, to integrate and lead productive lives.
  • It’s doubtful any organisation would take on this challenge without rock solid values and a determination to not only see the brand active in the community but leading a way through issues most governments and organisations dare to tread.
  • This is not only gutsy brand management but shows Ikea to have a higher calling and purpose in its operations, and a genuine desire to provide solutions for its customers and global community.
Credits

Article By: The One Centre
Ideas and innovation company
Twitter @onecentregroup

Categories
Related Stories

Centre News

The ideas and innovators transforming the world.

Fashion

Can period pants change the world?

Hospitality

How Flave’s big-flavour proposition is breaking vegan stereotypes.

Food & Beverage

How Ugly Food is disrupting the food industry and winning over consumers

Fashion

How Allbirds combined sustainability with cool to build a $4 billion shoe empire.

Transport

Get as much car as you need with a Lynk & Co subscription

Fashion

Why The Fabricant is dephysicalising fashion

Products

How Feather is fighting the fast-furniture epidemic

Health & Fitness

Are Rootine’s DNA-based vitamins really better for you?

Technology

Can AirSeed’s seed-planting drones put the brakes on climate change?

Technology

Replika is more than a friendly chatbot. It’s a footprint of you.

Finance

How a fear of debt is fuelling Afterpay’s spectacular global growth

Technology

Are Spatial's high-fiving avatars the future of work?

Transport

Behind Tesla’s supersonic rise as the world’s most valuable car company

Technology

Is Life360 bringing families closer, or pushing teens away?

Lifestyle

The Brands Saving the World from COVID-19

Finance

Happy Money: the fintech that’s curing debt addictions

Food & Beverage

Is Kin the booze-free future of revelry?

Lifestyle

5 brands (and sectors) to watch in 2020

Finance

Beyond is bringing transparency to the business of death

Food & Beverage

Lagunitas is brewing dope you can drink

Finance

Doconomy is a banking service with a conscience

Transport

Will Wing’s drone deliveries help or hinder bricks-and-mortar retail?

Health & Fitness

Oura ring is unlocking the secrets of sleep

Technology

Why millennials love paying for Lemonade insurance

Lifestyle

How Everlane’s radically transparent ethos is upending fashion

Health & Fitness

Recyclable glasses made simple from Dresden

Food & Beverage

Eat an Impossible Burger, save the world

News

Brands Disrupting the World: book now for our next ONEtalks

Health & Fitness

Sex education you can trust: how Clue is tackling taboos

Food & Beverage

Drinking Oatly is more than a trend. It’s a "paradigm shift"

Lifestyle

Mobile is at the heart of Nike’s House of Innovation stores

Centre News

The psychology of selling to the world’s ultra-rich

Fashion

The Phluid Project: Shaking up the gendered world of fashion

News

The One Centre acquires digital media agency Effilab Australia

Finance

Koho is taking back your dreams from the banks that stole them

Transport

Forget buying a Mercedes-Benz. Why not subscribe?

Technology

Behind the meteoric rise of the world's biggest vaping brand JUUL

Retail

Cult Korean eyewear label Gentle Monster takes on London

News

The One Centre presents the brands disrupting the world at ONEtalks

Transport

Uber has a better way to map data – and anyone can use it

Health & Fitness

Forget ‘stoner’ – MedMen is taking marijuana mainstream

Centre News

Four pillars of brand success – John Ford writes for Startup Daily

Fashion

Virtual celebrity Lil Miquela partners with Japanese label Ambush

Fashion

Oakley’s ode to obsession

Fashion

"Will finds a way" with Under Armour

Technology

Kengo Kuma is purifying the air at Milan Design Week

Technology

Facebook is building Willow Village. Would you live there?

Technology

Apple recruits Spike Jonze to welcome you home

Technology

Dot Watch is disrupting the Braille market

Transport

Is Hyundai Pavilion the darkest building on earth?

News

The One Centre presents ‘Disruption Needs Construction’ at Sydney Design Festival 2018

Transport

Nissan brings its tech to life with self-driving slippers

Fashion

Outdoor apparel brand Patagonia to sue the Trump administration

News

The One Centre is hiring creative directors. Here’s our manifesto.

Fashion

Tiffany & Co brings Breakfast at Tiffany’s to life with luxury collection

Products

Behind the scenes of OK Go’s ‘Obsession’

Fashion

The North Face combines daydreams and free skiing stunts in a mesmerising film

Fashion

Nike is fighting bots with augmented reality

Centre News

"The only way is up" - John Ford writes for Mumbrella

Fashion

Fashion house Yves Saint Laurent opens a museum in Marrakech

Transport

Volkswagen explores the father/son relationship in an emotional film

Technology

Meet Norman, a WebVR tool for doodling in space

Centre News

“Give Dove a break” - John Ford speaks to CMO magazine

Food & Beverage

Guinness saddles up Compton Cowboys for latest Made of More film

Products

Minimalist Japanese brand Muji expands empire with fresh food market

Technology

Teenage Engineering

Technology

A forest where gods live

Fashion

Louis Vuitton teams with Supreme for ultimate brand collaboration

Technology

Technological Nature

Technology

Playful Palette

Fashion

Nike creates graphic feast for Air Max

Transport

Volvo returns to safety positioning in masterpiece film for the new XC6O

Products

Ikea to employ Syrian refugees in social sustainability project

Technology

Screens of the future

Technology

Apple’s extravagant new campus brings brand values to life

Products

Transformative Appetite

Products

Dove launches Real Beauty Productions to tell stories of real women

Technology

Rapid Liquid Printing

Lifestyle

The brands coming out to support the LGBT community

Media & Entertainment

Abstract. The Art of Design

Retail

Target creates mini-musical spectacular for Christmas

Transport

Nissan creates mobile workspace

Lifestyle

Lincoln Motor Company taps Annie Leibovitz for campaign

Products

Braun creates hypnotic installation for London Design Week

Transport

BMW Films returns with an explosive short film

Fashion

Adidas Republic of Sports launches in China

Technology

Convert the world around you to Pantone with the new Pantone App

Experiences

Moleskine opens a cafe for creatives

Media & Entertainment

We're the Superhumans: Channel 4 returns with film series

Fashion

Activewear brand Lululemon expands into beer

Food & Beverage

Tiger Beer launches NYC pop-up store to showcase best of Asia

Products

P&G rolls out strong film in ongoing Thank You, Mom campaign

Products

Ikea launches brand collaborations

Fashion

Adidas creates sustainable shoes made from ocean plastics

Lifestyle

Google launches 360-degree interactive animated short film

Food & Beverage

Coca-Cola makes music with W Hotels

Finance

Save The Children returns with harrowing refugee film

Fashion

COS creates "show-stopping" installation

Fashion

Uniqlo aims for Utopia with flagship store relaunch

Food & Beverage

McDonald's transforms Happy Meal toy into VR experience

Technology

Samsung launches immersive brand experience store

Media & Entertainment

Lo and Behold: Netscout launches branded film at Sundance Film Festival

Fashion

Burberry teams with Apple to launch dedicated Music channel

Technology

Apple Watch creates blooming installation at Selfridges

Fashion

Nike targets women with luxury workout experience

Art & Design

HSBC soars in stunning elevator film

Hospitality

The Four Seasons Jet is the ultimate brand experience

Fashion

Savage Beauty: Iconic Alexander McQueen honoured in exhibition

Technology

Samsung film is a beautiful tribute to the power of technology

Fashion

Converse creates global exhibition to celebrate iconic shoe

Fashion

Leica and Moncler create Monumental exhibition

Technology

Wind Mobile celebrates human connections

Products

Lego targets architects with new product range

Products

GE revives iconic Moon Boot to celebrate role

Fashion

Nike's ‘Phenomenal’ World Cup experience

Fashion

Louis Vuitton Museum: a new level of branded art

Media & Entertainment

GQ to groom men with branded barbershop

Transport

BMW's iconic Art Cars Project launches global tour

Food & Beverage

Chipotle turns to literature in new project

Food & Beverage

Cornetto spreads the love with film series

Food & Beverage

Stella hits high note with Chalice Symphony

Finance

NRMA opens Crashed Car Showroom

Technology

Intel urges audiences to 'look inside' in film series

Fashion

Net-A-Porter launches glossy print magazine

Products

The Lego Movie hits cinemas worldwide

Food & Beverage

Guinness creates short film 'The Sapeurs'

Products

Dom Perignon and Jeff Koons create art

Fashion

Patagonia film celebrates the stories we wear

Food & Beverage

Chipotle wages war on Big Food

Technology

AT&T's brutal new film to stop texting and driving

Transport

BA tugs the heartstrings with Visit Mum film

Transport

Leave the world behind with Volvo

Technology

IBM & The World's Smallest Film

Fashion

Burberry merges digital and physical worlds

Lifestyle

Iconic landmark is on song with The Ship Song

Media & Entertainment

Bond's Skyfall is ultimate branded entertainment

Lifestyle

Red Bull goes Stratospheric

Transport

Audi showcases the future in Spheres

Technology

AT&T unveils transmedia experience Daybreak

Products

Google experiments with art and science

Technology

GE asks Australians for Two Words

Food & Beverage

Coca-Cola Moves to the Beat of London

THE ONE CENTRE

Level 3, 75 Pitt St
Sydney NSW 2000
Australia
hello@theonecentre.com


Back to top

Terms & Conditions   Privacy

THE ONE CENTRE

Level 3, 75 Pitt St
Sydney NSW 2000
Australia
hello@theonecentre.com

https://RealFootballData.com/

https://dhanlaxmimedicos.com/

https://savan777.com/

https://totomapis.com/

https://linksguru.net/

https://cancer-forums.org/

https://defunctonline.com/

https://gashtonline.com/

https://epelayanan.id/

https://allas.id/

https://programhamil.id/

https://heylink.me/ohtogelvip/

https://petperspective.org/

https://medexpresshop.com/

https://desabodag.id/

https://techking.id/

https://postpa.id/

https://beritasumsel.id/

https://tkskemnaker.id/

https://guruproperty.id/

https://inewssurabaya.id/

https://infofranchise.id/

https://ProMedIs.id/

https://vimaxasli.id/

https://peace-hand.net/

https://glofulskinserum.net/

https://primaloriginoils.com/

https://cancundepot.com/

https://totomapis.com/

https://MedExpressHop.com/

https://mutjar.com/

https://PetPerspective.org/

https://19216811.id/

https://sindromediwilliams.com/

https://pengirimanmurah.id/

https://omafoorumi.net/

https://obatherpesalami.id/

https://myrepublic-bandung.id/

https://enjoy-cinema.com/

https://ekafarm.id/

https://doctorjon.id/

https://damaiku.id/

https://CreativeKorea.id/

https://ClimateDiplomacyWeek.id/

https://aradcp.com/

https://smartkapp.id/

https://centralneuralsystem.com/

https://howmanyfrogs.com/

https://jshortcodes.com/

https://activeideas.net/

https://aqibsoftechindia.com/

https://ezinecrow.com/

https://cmsturk.net/

https://firectory.com/

https://foxrunsoftware.net/

https://viethak.com/

https://gogrumogru.com/

https://caefeletronics.com.br/

https://jasashutterstock.id/

https://jellygamat.id/

https://maxine.id/

https://iprednisone.com/

https://learn-javascript-tutorial.com/

https://fassbendergallery.com/

https://mederence.com/

https://dhanlaxmimedicos.com/

https://realfootballdata.com/

https://maconeonone.com/

https://bikari.net/

https://mobleo.net/

https://freesozai.org/

https://realcracks.org/

https://dhadisan.id/

https://jakartadentalproject.id/

https://sipetra.id/

https://pkvsakong.id/

https://villabetting.id/

https://alisher.id/

https://bumiayutoday.id/

https://modifications.id/

https://thepbienxanh.com/

https://hyderabadinformation.com

https://wartaboyolali.id/

https://beritasore.id/

https://laporankeuanganpajak.id/

https://aryanakarawacitangerang.id/

https://blogdesa.id/

https://karpetkantor.id/

https://undangandigitalpernikahan.id/

https://yunabeauty.id/

https://dpamedia.id/

https://hondajakartatimur.id/

https://pembaharu.id/

https://peninggibadantiens.id/

https://wisatamurahjogja.id/

https://ibadahkita.id/

https://parimatch-sport.id/

https://juandaberkarya.id/

indosattoto

indosattoto

indosattoto

indosattoto

indosattoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

cahayatoto

cahayatoto

cahayatoto

cahayatoto

sisi368

jualtoto

jualtoto

jualtoto

jualtoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

indosattoto

indosattoto

indosattoto

cahayatoto

cahayatoto

cahayatoto

mineraltoto

mineraltoto

mineraltoto

indosattoto

indosattoto

indosattoto

cahayatoto

cahayatoto

nagihtoto

indosattoto

balaitoto

mineraltoto

cahayatoto

jualtoto

jualtoto

ohtogel

ohtogel

ohtogel

ohtogel

ohtogel

cahayatoto

cahayatoto

indosattoto

mineraltoto

nagihtoto

indosattoto

nagihtoto

indosattoto

BALAITOTO

BALAITOTO

cahayatoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

mineraltoto

indosattoto

indosattoto

indosattoto

indosattoto

nagihtoto

nagihtoto

nagihtoto

nagihtoto

balaitoto

balaitoto

balaitoto

indosattoto

indosattoto

indosattoto

jualtoto

jualtoto

jualtoto

jualtoto

jualtoto

ohtogel

ohtogel

ohtogel