Cashwerkz is a new one-stop term deposit marketplace enabling investors to search, invest and switch in one place.
Strategy + Artistry
Cashwerkz was originally designed for finance professionals - the guys that make all the money! We liked the idea of taking this truth and turning it into a consumer cause: The idea Cashwerkz enables you to work your cash like the pros. Far from 'retiring', our 50+ target audience saw themselves as entering a new career, maximising their cash for lifestyle.
Brand Identity
The brand identity and brand idea plays on the ‘werk’ component of the Cashwerkz name. We wanted to use the unique spelling to our advantage and create an ownable way to increaserecognition and call people to action. Ie. Werk it.” We also wanted this new player to feel fresh, simple yet solid.
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Play video
TVC
Our creative features a series of characters werking it. Our lead character is Penelope. She likes to fence. And make money (so she can pursue her passion for parry).
Website
Our creative features a series of characters werking it. Our lead character is Penelope. She likes to fence. And make money (so she can pursue her passion for parry).
Website
Our creative features a series of characters werking it. Our lead character is Penelope. She likes to fence. And make money (so she can pursue her passion for parry).
Promo Material
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THE ONE CENTRE
Level 3, 75 Pitt St
Sydney NSW 2000
Australia
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