• Showcase


    Art for Life

  • Employment Hero

    A better world at work

  • Milk & Co Baby

    Everyday Joy

  • Living Edge

    Furniture for Life

  • Marrick & Co

    New Authentic Living

  • Upside

    Live on the upside

  • Cashwerkz

    Werk It

  • KLIM

    For skin that can do anything

  • Murcielago

    Fly Murcielago

  • General Electric

    Two Words For Tomorrow

  • 8 Carrara Rd

    Make History

  • Hamptons House

    The United Unexpected

For the best viewing experience
turn your device to
portrait mode

It's worth it to werk it


Cashwerkz is a new one-stop term deposit marketplace created by The One Centre targeting the half-a-trillion-dollar TD investment market. The platform enables TD investors to search the best rates on offer from the banks, direct invest and scan and effortlessly switch at rollover. The One Centre created the Cashwerkz consumer positioning and product platform, brand identity, website and customer app, and integrated marketing campaign for launch.

Brand Identity

High-value TD investors skew 50 yrs+ and hold multiple deposits. Managing a TD portfolio to generate higher yields is a laborious business, banks requiring fresh applications each time. Cashwerkz was first designed for professionals, enabling them to actively manage multiple investments and easily switch products to generate better returns. We took this truth and turned it into our consumer proposition, “Werk your cash like a pro” and created a fresh, bold yet reassuring ID that connected the brand name with its benefit – Werk it!

To animate our positioning we created a band of sassy Cashwerkz characters who pursue their passions because they ‘Werk it’.

To animate our positioning we created a band of sassy Cashwerkz characters who pursue their passions because they ‘Werk it’.

Play video

Play video


The One Centre developed the media connections strategy for Cashwerkz at launch, which includes a targeted TVC and pre-roll video campaign to run in key finance media. We chose ‘Penelope’ as our lead character, and showed how this sassy alpha female enjoys winning at fencing, as well as investing.

Website & App

Cashwerkz is a new online brand, meaning its website and platform design and experience is all-important for establishing credibility and signing-up members. Working with Cashwerkz’ tech team, The One Centre designed the integrated UX and UI for the Cashwerkz website and member app, creating a seamless customer experience from advertising to application.

Play video


The One Centre’s media connections strategy for Cashwerkz’ launch included a mix of awareness generating press ads in key finance media, action-generating digital display campaign, social ads and organic educational content on key social channels. We also created a targeted radio campaign with companion live reads by high-profile finance gurus.


The One Centre


Share on Facebook
Share on Twitter
Share on Linkedin
Share via Email


Live on the upside


For skin that can do anything


Strategy + Artistry

Ground Floor,
71 York St
Sydney NSW 2000
T +61 2 8096 9700

To receive updates on our
ONEtalks series and newsletter.

Back to top


Strategy + Artistry