A Sparkling New Tradition.

While a number of sparkling brands had launched to market, none possessed the product quality or luxury brand aspirations as Pernelle. None had claimed –or created– market primacy, or positioned itself as the genuine alternative for the champagne moment.

Our strategy was to place Pernelle at the apex of this exciting new category, as ‘the world’s first truly premium de-alcoholised sparkling wine.’ Instantly iconic and of the now.

A brand at the intersection of wellness and luxury, targeting ‘a sparkling new generation’, who desire to live and perform at a higher level and be outstanding in their own universe.

A brand that can sit proudly alongside the best premium champagnes as the drink of choice for celebrating life’s pinnacle moments – alcohol free. Pernelle – A Sparkling New Tradition.

Working closely with the founders, The One Centre was engaged to create, position and construct the total brand universe for Pernelle.

This included working across every facet of the Pernelle brand experience and go-to-market strategy – from brand identity, packaging, visibility and merchandise, to branded content, advertising and E-comm – across paid, owned and earned media channels and touchpoints.

Our brand identity represents a ‘juxtaposition’ concept and philosophy, “where Classicism meets Creative Cool”. Pernelle symbolising a progressive new royalty and visually metaphoring ‘Méthode Moderne’ and the sparkling new tradition it empowers.

Pernelle’s name was inspired by 14th century Parisian alchemist and philanthropist, Perenelle, who dedicated her life to discovering the Philosopher’s Stone – the elixir of life. Our creative direction captures the enigmatic and charismatic ‘spirit of Pernelle’.