Furniture for Life.

The One Centre works across all facets of the Living Edge brand. For the ‘Furniture for Life’ campaign we created a unique identity that graphically echoes the ‘Living at the Edge’ idea. Executions feature striking diagonal layers and ‘edge’ devices that allow us to link beautiful interior photography with the featured designer within a graphic ‘container’ that is distinctively ‘Living Edge’.

Each campaign features an articulation -through rotating headline ‘operator’- of the type of ‘Life’ being featured. This highlights the breadth and flexibility of Living Edge’s collection to support different lifestyles.

Each instalment in our series features a leading designer’s project. Working with the designer, The One Centre produces and art directs a shoot to create a library of high quality editorial-style assets used across all campaign executions – from advertising, to microsite, to custom publication, PR, social activation and media partnerships.

Each instalment in The One Centre’s campaign series includes print, outdoor and digital advertising executions, short film, campaign microsite and custom publication editorial content, PR and media partnership content, social content and live event platform.

A feature of each campaign in The One Centre’s series is an inspiring short film shot on location with the designer. It explores their project and relationship with Living Edge – providing insight into the creative process, products used, and the role Living Edge plays in realising their vision.