• Showcase

  • Aquila

    Every step of the way.

  • EDITION

    Art for Life

  • Milk & Co Baby

    Everyday Joy

  • Living Edge

    Furniture for Life

  • Marrick & Co

    New Authentic Living

  • Upside

    Live on the upside

  • Cashwerkz

    Werk It

  • KLIM

    For skin that can do anything

  • General Electric

    Two Words For Tomorrow

  • Hamptons House

    The United Unexpected

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Every step of the way.

Introduction

Aquila is Australia’s leading men’s fashion footwear brand and retail destination.

Born in Australia’s fashion-capital Melbourne in 1958, Aquila’s fusion of Italian design and contemporary Australian style has created a lifestyle range for every man to meet every occasion with unparalleled quality, confidence and class.

Proud of its rich heritage and earned premium credentials of trusted quality and craftsmanship, but wanting to find a ‘new way’ to express the brand in a cooler, fresher more relevant and contemporary way to a younger market who are looking for brands to express their aspirations and be a representation of how they want to be perceived in all their lifestyle occasions.

Brand Positioning

Aquila appointed The One Centre as their Brand Agency partner to help refresh the Aquila brand and establish the critical brand foundations to help articulate and express the Aquila future brand vision.

Starting with developing the Aquila brand positioning.

Aquila. Every step of the way.

Every style.
Every moment.
Every move.
Every where.
Every day.

Every step of the way.

Aquila

"A third generation family business still making quality mens shoes 60 years on. Adding style and inspiring confidence every step of the way." - Luke Longo, CEO AQUILA

"A third generation family business still making quality mens shoes 60 years on. Adding style and inspiring confidence every step of the way." - Luke Longo, CEO AQUILA

Photography

Pairing full frame lifestyle settings with close ups of the shoes and accessories, a photography direction was develeoped that not only positions the Aquila man across our country, coastal and urban settings but also details the craftmanship of the products.

Video

A video series captures the multi-occasion Aquila men going about their day in style.
Every man. Every style. Every step of the way.

Brand Book

Completing the project with the production of a beautifully designed brand book that documents the new brand positioning strategy, idea and story and brings it to life visually in an engaging way, based on the refreshed brand visual style and direction.

Credits

The One Centre

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EDITION

Art for Life

theONEcentre

Strategy + Artistry

Level 3, 75 Pitt St
Sydney NSW 2000
Australia
hello@theonecentre.com


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theONEcentre

Strategy + Artistry

Level 3, 75 Pitt St
Sydney NSW 2000
Australia
hello@theonecentre.com