The world is full of disruptive ideas. Most fail because they speed to market without due consideration for how people will engage with them in a new reality. This is false thinking.
Humans are above all experiential beings. We are attracted to new ideas. But to change our beliefs and behaviours we need to see and experience a better new reality in everything a brand is and does. The power of an idea is in its experience.
For disruptive ideas to take hold, the race is not first to market but best to market. Businesses which invest equal weight in their offer and experience will win. Disruption needs construction.
The One Centre is about disrupting and constructing. we help clients create disruptive new ideas, construct their new reality, and connect them with people. We build the total brand experience.