The One Centre is hiring creative directors. Here’s our manifesto.

You specialise in ‘Strategy + Artistry’. How do you define these skillsets?

JF: When we talk about ‘artistry’, we’re not talking about being ‘arty’ or abstract but craft driven – it’s so important to know how to communicate emotively and elevate an idea from being good to being impactful, through craft, through artistry. Strategy + Artistry defines both our focus on visionary thinking as well as creativity. Quality sits at its core, but also the idea we are one part ‘creative’ management consultancy and one part cross-disciplinary creative agency with a real desire to create beautiful and incredible work.

“We’re not interested in a signature style – we are strategically led, and creatively driven.”

KM: It’s really about smart design and creativity – instead of aesthetic beauty and perfection for the sake of it, design and creativity needs to be effective in its communication, and informed by strategy but not wearing it on its sleeve. We’re not interested in a signature style – we are strategically led, and creatively driven, which is how we deliver innovative outcomes.

How does The One Centre nurture creativity?

JF: We have created a growth-oriented environment where people are empowered to do great things, and we offer a platform to work on big, diverse, multi-disciplinary projects. My observation is that when you give talented people the freedom to express themselves in multiple ways, they rise to the occasion and expand their palette of skills.

I think creatives are far too often constrained by the worry of executional technicalities. So they don’t go there or feel they have the right too. We take away all that. We have specialists who can help make it real and deliverable. What we are after is the vision.

“I think a lot of creatives are tired of working on big, corporate, conservative brands and being told ‘You can’t do that’.”

KM: We do seem to attract creative souls who are surrounded by creativity in everything they do. They want to make their mark, and they enjoy working in a more flexible way. Their teams aren’t dictated by whatever resources are at hand. I think a lot of creatives are tired of working on big, corporate, conservative brands and being told ‘You can’t do that’, which is why we have worked so hard to create an environment that rewards diverse thinking. Anything is possible at The One Centre. Our history shows that and our culture supports and believes it.

What is The One Centre’s creative philosophy?

JF: We believe ‘Disruption needs construction’. The pervading start-up and innovation culture in Australia seem to be more about being first to market than best to market. Yet the power of an idea is its experience – success is a marriage of great idea and great brand and customer experience. Strategy and artistry.

KM: As an industry, we need creatives who can help clients create disruptive new ideas, construct their new reality, and connect them with people – it’s about building the total brand experience, because humans are above all experiential beings.

Overall, we’re an ambitious business with lots of energy. We’re on our own growth trajectory forging our identity as a world-class agency, and we’re all here to create something incredible together.

* The One Centre is on the lookout for its next Creative Director. If you’re curious about our philosophy or would like to apply, contact talent@theonecentre.com