NEWS
Welcome to Elysium:
A World Beyond
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Welcome to Elysium: A World Beyond
For the past two years, The One Centre has been working closely with the leadership team at Arkadia Hospitality on their business strategy and vision for Elysium – a new five-star luxury hotel and resort brand.
Together, we set out to create a distinctive new luxury wellness proposition – one that’s modern Australian in spirit, infused with coastal Mediterranean elegance, and sets new benchmarks for luxury hospitality.
John Ford, The One Centre’s Founder and Group CEO, says: “It’s been an honor to work with some of the best hoteliers and hotel owners in the world to create a completely new five-star luxury offering. The Elysium brand represents the very best of a client–agency partnership, starting deep in business vision and strategy and working out into the total brand experience design and delivery. It symbolises The One Centre’s positioning and ‘total branding’ proposition at its best.”
The brand made its debut in December 2025 with the transformation of Sofitel Noosa into Elysium Noosa on iconic Hastings Street: a complete reinvention that saw all 175 rooms and suites fully reimagined by Melbourne-based interior design studio Mitchell & Eades.
The One Centre settled on Elysium after a rigorous name exploration and trademarking process. In legend, Elysium is the ultimate haven: a place of perfect happiness and serenity. Similarly, Elysium Noosa is a stunning sanctuary of rejuvenation, dining and elegance with suites that feature private infrared saunas, terrace spas and a bespoke concierge service to support wellness rituals – “our new favourite way to holiday”, writes Urban List.
Creating the ultimate haven
The One Centre’s strategic and creative teams led the brand creation process, conceptualising and designing the entire brand universe and experience across all touch-points, with Elysium positioned as ‘A World Beyond’.
A World Beyond is both an invitation and a provocation — enticing guests to experience, and return to, the Elysium world beyond the world.
The colour palette draws inspiration from Elysium’s coastal settings: bronze symbolises warmth, sunshine and timeless elegance; heavenly blue accents the brand, symbolising sea and sky; light sand evokes serenity and calm.
Chris Gillespie, The One Centre’s Creative Director, explains: “Every element of the Elysium brand represents joy, freedom, escape, and the elevated care that defines the Elysium experience. We love differentiating market-disruptive brands through world-class originality and craft, and this project provided the perfect opportunity to bring the Elysium brand to life cross every multi-sensory touchpoint.”
The Elysium logo is instantly iconic — its halo symbol embodying the uplifting spirit and transformative Elysium Effect.
Elysium Noosa includes several new restaurants and bars, including Bar Capri, with branding by The One Centre, while Aqua Day Spa promises deep restoration within its therapy pools and treatment rooms.
“We conceived Elysium as a sanctuary for those who seek more than escape. A refined hotel and resort experience set in iconic coastal destinations of natural beauty, the Elysium brand reimagines luxury not as excess, but as the artful orchestration of space and care,” says Katie Molloy, Chief Operating Officer.
Our tagline, A World Beyond, promises a sanctuary beyond the expected and beyond compare — not just a destination, but a transformative experience for the global traveller. The brand identity expresses this, through a visual world of effortless luxury and serenity – elevated, immersive and authentically Elysium.
