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IBM has created the World's Smallest Stop Motion Film in a bid to take the research and technology company's story to a wider audience. But is this fascinating move into branded entertainment too niche to appeal to a consumer market?
- 9 May 2013
- IBM & The World's Smallest Film
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- 24 Apr 2013
- Brands flock to Milan Design Week
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Adidas, Heineken and Mini are among the brands spruiking design credentials at Milan Design Week, bu…
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- 11 Apr 2013
- Burberry merges digital and physical worlds
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Burberry has created an immersive brand experience with the launch of its flagship store in London's…
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- 27 Mar 2013
- “Hi VW. I’m in traffic and my ‘Smileage’ is zero.”
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Volkswagen and Google have paired up to launch ‘Smileage’, a social media app to humour drivetim…
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- 16 Mar 2013
- Target at TED & SXSW. Really?
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Target has been investing heavily in events like TED and SXSW, but does a discount retailer belong a…
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- 27 Feb 2013
- JT dresses up Suit & Tie for Bud
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Bud Light Platinum has signed Justin Timberlake as creative director of the new beer brand rolling o…
- 1861
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- 12 Feb 2013
- Super Bowl kicks brand entertainment goals
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No longer just a football game, The Super Bowl has become a major branded entertainment event that s…
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- 15 Jan 2013
- THE BEST OF 2012
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As we usher in a new year, Branded Arts Review takes a look at the top 5 transmedia branded arts and…
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- 17 Dec 2012
- Iconic landmark is on song with The Ship Song
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Billed as a love song to The Sydney Opera House, The Ship Song Project blurs the lines of branded en…
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- 3 Dec 2012
- Coke expands strategy to corporate storytelling
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Coke has embarked on its most ambitious digital project ever, relaunching its corporate website as a…
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