When was the last time you were asked your opinion on an important subject, like Australia's future? This unique, award-winning 'transmedia' project created by The One Centre asks Australians to share in two words what they feel is the single biggest challenge facing the nation’s future. Highlighting what matters to everyday people, it was designed to provide GE with a natural footing to talk about how it is helping solve some of our - and the world’s - toughest challenges in energy, healthcare, transportation, water and finance.
"In two words simply describe what you feel is the single biggest challenge facing Australia's future. Choose wisely."