Sir Leslie Joseph Hooker founded his real estate business, LJ Hooker in 1928 and for 50 years grew it to become Australia’s largest and most trusted real estate brand. LJ, as he was affectionately known, sold the business in the 1980s, and for 30 years the brand stagnated from lack of vision. Enter LJ’s grandson, Leslie Janusz Hooker, an Olympian and property expert with a dream to buy back the master franchise and restore LJ Hooker to its leadership position.
LJ Hooker's grandson had a dream to buy back the business and restore the brand to its leadership position
Engaged to help lead this regeneration, we created a new brand positioning for LJ Hooker and refreshed its iconic identity to inject a more contemporary and multi-generational lifestyle feel across all its touchpoints. A centrepiece of the project involved the re-visioning of the ‘real estate office’ in a digital world. The Lighthouse concept brought to life LJ Hooker’s new ‘local area expert’ positioning its and proposition to help Australians of every generation ‘Find your way home.’
A centrepiece involved the re-visioning of the ‘real estate office’ in a digital world