Running parallel to the creation of Everyday Rewards was the development of Everyday Money, Woolworths' new financial services brand. Launching with a credit card, Everyday Money was Woolworths' spearhead into the lucrative retail banking and insurance market with a 'refreshingly simple' proposition. Architected as part of our 'Everyday' masterbrand, Everyday Money adopted the same ‘simple, fresh, real’ values of Everyday Rewards but with expanded colours to support product variety. Using micro images of beautiful, fresh fruit, it communicated Everyday Money’s product simplicity and integrity, and subtly supported Woolworths' grocery brand's proposition, 'The Fresh Food People'.
Everyday Money was Woolworths spearhead into the lucrative retail banking market with a 'refreshingly simple' proposition