Despite being the world’s biggest industrial company and leader in clean energy, healthcare, transportation and water technology, GE’s brand in Australia was linked largely to finance. With its history in life-changing innovation, we worked with GE to strategise ways it could bring its product stories to life and showcase how it's solving the world’s toughest challenges. Imagination at Work TV, is a multi-channel branded content platform featuring a series of documentary-style vidoes delivered through a slick online interface. Half a million people have visited the site watching over 100,000 hours of content. The platform has helped broaden GE’s profile in Australia and deepen its engagement with audiences.
In 2012, Imagination at Work TV was voted GE’s best global digital platform.