Accor is one of Australia’s and the world’s biggest hotel groups. Managing 13 brands and 4,500 properties globally, the business is gigantic and the need for retailing constant. Winter is traditionally a quiet period. A classic response is to go on sale offering discounts and in-hotel value add. We were engaged by Accor’s loyalty division, Le Club Accor Hotels to create an innovative marketing campaign to address this winter frieze. Our solution was to break convention and create a unique platform, Le Club. Le Bag. that offered members a new piece of Samsonite luggage each time they booked a stay over winter.
We were engaged by Accor’s loyalty division to create an innovative marketing campaign to address the winter slowdown.