Overview

Why can’t the showroom come to the people? That's the question we asked before creating the Audi Brand Terminal, the world’s first mobile showroom. Targeting Audi’s time-poor premium audiences, it's capable of transporting and displaying any vehicle in the Audi range in any environment anywhere in the world. A fusion of custom laser-cut and folded steelwork, pillarless glass, LED lighting with Xenia light-diffusing membranes and colour enhancing RGB sensors, LED cinema display and stereo surround sound entertainment system and built-in bluetooth connectivity for mobile content delivery. Conceptualised, designed and executive produced by The One Centre, it showcases Audi’s brand values and products dramatically, combining the new Terminal showroom architectural design language with shipping container functionality and elevating it to a modern, mobile brand theatre.