Why can’t a showroom come to the people? That's the question The One Centre asked in creating the Audi ‘Brand Terminal’, the world’s first mobile showroom concept. Targeting Audi’s highly mobile, time poor premium customer, it's capable of transporting and displaying any Audi, at any hotspot, anywhere in the world. Integrated with the latest digital technologies, surround sound stereo and large-format LED displays, it is a brand theatre, content distributor and lead generator in one.
Why can’t a showroom come to the people?