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At Work

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GE

Brand Experience

Overview

GE is the world’s biggest industrial company. Since 2007 The One Centre has been working with their corporate team to position GE as infrastructure technology leader working on things that matter: Clean Energy, Healthcare, Oil & Gas, Mining, Transportation, Water and Lighting. To help bring GE’s leadership to life, we created with them a unique live event series, ‘At Work.’ Hosted annually at Sydney’s Museum of Contemporary Art, At Work ‘convenes the people and ideas that will help build, power, cure and move the Australia of tomorrow and be the voice of optimism for Australia’s future prosperity’.

At Work ‘convenes the people and ideas that will help build, power, cure and move the Australia of tomorrow'.
Strategy

GE works on what matters. Moving, Powering, Curing and Building the world. The strategy behind the At Work event series is to both showcase GE’s leadership in these areas with inspiring content, installations and exhibits, and create a forum where customers and partners can connect and share latest thinking on the topics. Involving some of the biggest names in business, science and technology, the event is design to be ‘a must attend’ occasion and hot media property, generating valuable news and content for business media coverage and commentary.

Total Experience

Working with GE’s corporate team, The One Centre creates and delivers the At Work event platform each year. This includes the development of the event theme and identity, event format and session programming, all communications and collateral, exhibits and installations, screen content and music, staging and technical production, and video and photography content capture, packaging and distribution across paid, owned and earned media.


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