Asia’s biggest beer was under attack from premium Western brands. Our strategy: fuel Asian pride by elevating and celebrating the eclectic colour, culture and cool of contemporary World Asia in everything Tiger does, positioning Tiger as Asia's World Beer. Code named Project Senso, we created a unique brand story and distinctive multisensory identity and expressed it creatively through every touchpoint, from concept bars to bottle design, soundtracks and global brand experience platforms, to art installations, fashion and merchandise.
Tiger Beer. Elevating and celebrating the eclectic colour, culture and cool of contemporary World Asia.