Back to Projects




Brand Campaign & Content Platform


NOW LIVE - To celebrate its 20th Anniversary and herald the arrival of a new name and positioning 'Experience More', this unique brand campaign and user-generated content platform invites members of Accor’s subscription based loyalty program ‘Accor Plus’ to upload and share images of themselves literally experiencing more, care of the incredible value and variety offered by 'Asia Pacific’s most expansive travel, dining and lifestyle program'.

#100daysofMore is our call to members for More - more travel, more dining, more business, more pleasure – more Accor.

The platform is designed to showcase all that’s possible through the program using its most powerful advocates, members as well as amplify awareness of the brand by basing the content sharing with Instagram, the world’s no.1 image sharing app. Members can register to enter the competition at the campaign website and then upload and share images over the 100 day campaign period. The members whose images receive the most likes win prizes and become the program’s Social Ambassadors for 2015.

Experience. Share. Win.