Latest news stream
A live feed of all that's happening across The One Centre channels.

@theonecentre — 2 Sep 2015
@theonecentre — 28 Aug 2015
@theonecentre — 25 Aug 2015
@theonecentre — 25 Aug 2015
@theonecentre — 20 Aug 2015
@theonecentre — 19 Aug 2015
@theonecentre — 19 Aug 2015
@theonecentre — 17 Aug 2015
@theonecentre — 17 Aug 2015
@theonecentre — 13 Aug 2015

An Agency for Artistry

If artistry, entertainment and co-creating are becoming such significant areas of our industry, what does it mean for our agency models? John Ford examines how agencies need to structure for artistry.

4850
Thinking — 11 Feb 2015

The Lego Movie tops Branded Arts Review’s Best of 2014 list

The Lego Movie has been named the best Branded Arts and Entertainment project from 2014, in The One Centre's online publication Branded Arts Review’s annual round-up.

View Media Release Media Release — 29 Jan 2015

AdNews picks The One Centre's film Miracle Twins as Top 10 Ad of 2014

AdNews has named a short film created by The One Centre for GE, 'Miracle Twins' as one of the best Australian ads of 2014.

AdNews Media Coverage — 15 Dec 2014

The One Centre launches creative technology company MONO

The One Centre has launched a creative technology company MONO with award winning digital Creative Director Chris Gillespie...

View Media Article Media Coverage — 9 Dec 2014

The Argument for Artistry

Everyone’s an artist and the world is awash with creative and artistic expression. In this river of creativity, how can brands stand out and connect with consumers?

5040
Thinking — 5 Nov 2014

Mumbrella: The One Centre wins Gold at BEFest for 'Miracle Twins' film

The One Centre picked up the top Gold award for Best Integration or Brand Storytelling for the GE 'Miracle Twins' film at the 2014 Festival of Branded Entertainment and Content Marketing Awards last night.

Mumbrella Media Coverage — 10 Oct 2014

The One Centre creates powerful short film for GE: Miracle Twins

The One Centre has launched a powerful piece of branded content to showcase GE’s healthcare technology. Shot at Westmead Hospital, ‘Miracle Twins’ follows a young family with premature twins, kept alive for their first weeks in a GE ‘Giraffe’ Omnibed.

View Media Release Media Release — 9 Sep 2014

B&T : The Dark Arts of Hijack Marketing

The One Centre CEO, John Ford talks to B&T about the pros and cons of hijack marketing.

B&T Media Coverage — 9 Sep 2014

The One Centre creates brand positioning and content rich website for Majans

The One Centre has launched a new brand positioning for healthy snack foods brand Majans establishing it as the ‘Taste and Goodness Snackfood Company’. The positioning is supported by a new content rich corporate website and brand film.

View Media Release Media Release — 12 Aug 2014

Campaign Brief: Majans launches new brand positioning and content rich site via One Centre

Multidisciplinary brand agency The One Centre has launched a new brand positioning for healthy snack foods brand Majans establishing it as the 'Taste and Goodness Snackfood Company'.

Campaign Brief Media Coverage — 12 Aug 2014

The One Centre creates brand campaign for luxury superyacht

The One Centre has created a branded content campaign for the luxury superyacht, Murcielago to promote its charter on the Caribbean, Mediterranean and Pacific.

View Media Release Media Release — 12 May 2014

The One Centre to ‘make history‘ with ultra prestige Sydney property campaign

The One Centre is preparing to ‘make history’ with the launch of a new integrated communications campaign to support the sale of an iconic Sydney property, 8 Carrara Rd, Vaucluse.

View Media Release Media Release — 3 Mar 2014