Nissan creates mobile workspace

by The One Centre

3

November, 2016

3rd November 2016

Automotive brand Nissan has created an all-electric mobile office to showcase its zero-emission vehicle, the e-NV200, and tap into the hot-desking trend.

Nissan collaborated with UK design company Studio Hardie to create the workspace, which features a fold-out desk, touch screen computer, WiFi, wireless charging for mobile devices, Bluetooth audio system, coffee machine, and a mini fridge. The workspace includes oak flooring and comes complete with a pull-out deck to relax on at the end of the day.

It’s the world’s first mobile electric office.

The world’s first mobile electric office, combines sustainable materials, smart technology and aims to leverage the global trend for hot-desking and working remotely

The e-NV200 Workspace, which Nissan claims is the world’s first mobile electric office, combines sustainable materials, smart technology and aims to leverage the global trend for hot-desking and working remotely.

 

According to Nissan, the number of co-working and hot-desking spaces worldwide increased by 36% in 2015.

Gareth Dunsmore, Director of Electric Vehicles, Nissan Europe said, “The e-NV200 Workspace takes the ingenuity of our 100% electric van a step further and by enlisting the design expertise of Studio Hardie – renowned for its creative eco approach – the e-NV200 has been reimagined as an innovative, zero-emission working environment.”

“With property prices in our capital cities at such a premium and the modern professional needing to be ever more mobile, businesses will need to think smart and consider what the workplace of the future looks like,” he added.

 

“With hot-desking and remote working on the rise, it is not too big a leap to see a future where our vehicles will become connected, energy efficient, mobile workspaces and the e-NV200 Workspace project could become more than just a concept.”

This is a brilliant piece of work by Nissan, which challenges consumers to rethink the humble van.

With this project, Nissan is targeting desk-bound workers, the freelancers, technology and creative types, who are seeking more flexible workspace solutions.

Nissan said the one-off project aimed to aims to showcase the customisable potential of the electric van. It certainly does this while also revealing a refreshing change in strategy for the brand.

 

Nissan’s core target market for vans is usually tradespeople, manual labourers and self-employed/small businesses like delivery services. Nissan’s core target market for vans is usually tradespeople, manual labourers and self-employed/small businesses like delivery services.

With this project, Nissan is targeting desk-bound workers, the freelancers, technology and creative types, who are seeking more flexible workspace solutions. Nissan has been smart to leverage the popularity of hot-desking and shared workspaces among this audience, while also tapping into the nomadic workers who seek flexible work solutions to balance their work/life balance.

There’s a lovely strategy behind this and it is brilliantly executed.

This project instantly makes you rethink vans, which have become so stereotyped as vehicles for manual labour. In creating a modern and stylish desk-based workspace, Nissan has transformed the potential of their vehicles and opened the door to an entirely new audience.
There’s a lovely strategy behind this and it is brilliantly executed. I really like this project. Nissan has created a winning project here.

Credits

Article By: The One Centre
Ideas and innovation company
Twitter @onecentregroup

Categories

Share

Share on Facebook
Share on Twitter
Share on Linkedin
Share via Email

theONEcentre

Strategy + Artistry

Ground Floor,
71 York St
Sydney NSW 2000
T +61 2 8096 9700
hello@theonecentre.com

for updates on The One Centre Group and our publications.

Back to top

theONEcentre

Strategy + Artistry