To celebrate the launch of BBC Music
, the British Broadcasting Corporation (BBC) has created a sequel to its most iconic promotional film ‘Perfect Day’.
The new film, which launched this week (7 October), features the classic Beach Boys hit ‘God Only Knows’ being performed by a cavalcade of British and International stars, which have been dubbed The Impossible Orchestra.
It features performances by 27 musical artists, notably the song’s writer, Brian Wilson, along with Pharrell Williams, Elton John, Chris Martin, Stevie Wonder, One Direction, Brian May, Kylie Minogue, Lorde, Sam Smith, Jools Holland and Dave Grohl.
This film comes 17 years after the BBC launched its iconic 'Perfect Day', a promotional film / pop video featuring a wide-ranging collection of performers singing the Lou Reed song of the same name. The 'Perfect Day' video was part of a broader campaign by the BBC to highlight the benefits of the public broadcaster and make the public feel happy about paying the license fee.
Not much has changed. The BBC are still singing for their supper and, much like the original, this film aims to remind people of the importance of the public broadcaster. It also aims to make money for charity, and again like the original, ‘God Only Knows’ will be released as a single to raise money for the BBC’s Children in Need appeal.
The film launches BBC Music, the corporation’s new music initiative
, which will encompass TV and radio programming, digital services and schemes to support emerging talent including the introduction of classical music to UK primary schools.
BBC Music is “an ambitious wave of new programmes, innovative partnerships and ground-breaking music initiatives that amount to the BBC’s strongest commitment to music in 30 years”.
It’s fascinating to see the BBC has revisited its most iconic film endeavour – it also follows a number of tributes included The Sydney Opera House’s ‘The Ship Song Project’
However given the runaway success the BBC experienced with ‘Perfect Day’ – which raised more than Two million pounds for charity, it is hardly surprising. Clearly ‘The Beeb’ is hoping to make it second time lucky.
This time around they've included a Making Of Video and a spectacular launch strategy which saw the video and song broadcast simultaneously across all BBC TV channels, radio stations and platforms including: BBC World Service, BBC iPlayer and iPlayer Radio.
It might not be the most original idea, but that is the point. The BBC is looking to reenage with the public that responded so positively to Perfect Day and create a little magic with new audiences. They’ve chosen a great track and enlisted some brilliant artists. I think it’s great.