By rethinking brands as entertainment
The One Centre opens up a world of possibilities to bring brands to life and people to brands.
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All around the world people
are turning on to entertainment.
Isn’t it time we stopped trying
to get them on the way there but
be the place they’re going to?
For over a decade we've helped world leading brands break new ground in the way they come to life and connect.
Constantly evolving, today we specialise in the creation of unique branded arts and entertainment properties and platforms.
With an emphasis on transmedia storytelling, our ideas include combinations of original film, show and documentary content and theatrical events and experiences engaged through innovative digital and physical spaces. Working from concept to public release, we develop, produce, distribute and promote initiatives across media.
Our flexible structure unites a core team of strategists, creative directors and executive producers with a global network of creative artists from beyond the world of conventional marketing.
Why buy media if you can create it? Today the connective power of social media and 24-hour news gives brands a new opportunity: Redeploy media and sponsorship spend into originating ideas that 'pull' audiences vs. push messages.
All around the world people are seeking greater entertainment and deeper visceral connection in everything they do. The One Centre holds a unique role bridging business and the arts, advocating creative artistry over bought media. By rethinking brands as entertainment, we open up a world of possibilities to bring brand propositions to life. Our 'on brand' arts and entertainment ideas can be leveraged across multiple media platforms and technologies offering more relevant, longer yielding, lower-churn marketing investment with potential for compound ROI.
The One Centre's transmedia ideas draw on eight different genres of arts and entertainment:
Art and Design, Digital Arts and Technology, Film and Video entertainment, Architecture, Interior and Industrial Design, Performing Arts, Music and Fashion.